The Charlotte Regional Visitors Authority (CRVA) is a unified public authority established in 2004, focused on destination development, marketing, and venue management for the Charlotte region. It operates across the tourism, hospitality, conventions, meetings, events, venue management, and film commission sectors.
The organization's economic impact is substantial, having generated approximately $8 billion in annual direct visitor spending. It works in strategic partnership with nearly 650 local tourism businesses across the region. The broader industry it supports is significant to local employment, accounting for the jobs of roughly 1 in 9 area residents.
