Pedalheads operates children's sports and recreation programs across more than 250 locations in Canada and the United States, serving tens of thousands of children annually. Founded in 1986 by Claudia Sjoberg in Vancouver, the organisation began with a single swim program at one pool and has since expanded to offer bike lessons, swim instruction, trail riding, and soccer coaching for children aged 2–12.
The company employs 60+ full-time staff and manages a seasonal workforce of 2,500+ part-time instructors and support workers. Day camps and lessons form the core offering, structured around skill-building, confidence development, and active living. Pedalheads' stated mission centres on creating moments where children develop self-belief and overcome challenges through sport and outdoor activity.
The organisation emphasises a values-driven culture rooted in supporting young participants through encouragement and experiential learning. With operations spanning two countries and a substantial seasonal staffing cycle, Pedalheads requires significant coordination across recruitment, training, and programme delivery to maintain consistency across its geographically dispersed locations.