Tourism Holdings Limited is a vertically integrated tourism enterprise operating across multiple continents. Founded in 1984 as The Helicopter Line, a scenic helicopter business in New Zealand, the company has evolved into the world's largest commercial RV rental operator. It now operates offices spanning four continents, with headquarters in Auckland, and maintains franchises in Southern Africa and Japan.
The company's business spans the full RV lifecycle: designing and manufacturing recreational vehicles, operating commercial rental fleets across New Zealand, Australia, the United Kingdom, Europe, the United States, and Canada, and selling new and pre-owned RVs through extensive retail networks. Tourism Holdings represents a portfolio of over 30 brands with established regional presence, including maui, Apollo, Britz, Road Bear RV, and El Monte RV. The company delivers hundreds of thousands of customer experiences annually across its operations.
Beyond RV operations, Tourism Holdings operates a range of tourism attractions and experiences. These include the Waitomo Glowworm Caves, Blackwater Rafting, and the Kiwi Experience hop-on hop-off adventure network. In December 2022, the company completed a merger with Apollo Tourism & Leisure, expanding its integrated tourism footprint. Tourism Holdings is listed on both the NZX and ASX exchanges.