Equinox operates a portfolio of luxury fitness and lifestyle brands serving high-performance living across over 100 clubs worldwide. Founded in 1991, the group combines physical fitness facilities with digital membership services, hospitality, and media properties. The core offering integrates programming in movement, nutrition, and recovery within premium club environments.
The group's brands span multiple formats and price points. Equinox Fitness Clubs form the flagship business, whilst specialist brands include SoulCycle (indoor cycling), Precision Run (running-focused studios), Pure Yoga, E by Equinox, and Blink Fitness. Equinox Hotels extends the lifestyle offering into hospitality. The digital layer, Equinox+, launched in 2020 and provides integrated membership combining physical and virtual experiences with over 1,000 hours of live and on-demand classes.
Equinox Media operates as the group's content and publishing arm. The company structures its operations around a holistic approach to fitness and wellness, positioning itself as a lifestyle platform rather than a conventional gym operator. This model reflects a strategy of capturing consumer engagement across multiple touchpoints - from physical spaces to digital streaming to hotel stays.