PUMA SE is a German athletic apparel and footwear corporation that designs, develops, and sells footwear, apparel, and accessories. Founded in 1948, the company has grown to become the third largest sportswear manufacturer globally. Its headquarters are located in Herzogenaurach, Germany, and its products are distributed in over 120 countries worldwide.
The company employs more than 20,000 people globally. Its product portfolio spans athletic apparel and footwear for consumers across multiple categories, including Football, Running and Training, and Sportstyle collections. PUMA's corporate mission is to help the world's best athletes and teams perform at their best through innovative products.
PUMA describes its brand as synonymous with speed, spontaneity, and performance innovation. The company also expresses a strong commitment to sustainability and creating maximum positive impact through its business operations. Industry verticals in which it operates include athletic apparel, footwear, sportswear, sports culture, and fashion.
