Pirelli designs and manufactures high-performance tires for passenger cars, motorcycles, and bicycles. Founded in 1872, the company operates 18 factories across 12 countries and serves customers in over 160 markets. Its R&D operation employs 2,000 professionals and has generated more than 5,900 patents, with the company dedicating over 5% of revenues from high-value products to research and development.
The company's product portfolio centres on the premium automotive segment, where Pirelli develops tailor-made tire solutions in close collaboration with the world's most prestigious car manufacturers. This collaborative approach extends to its motorsport activities: as the official tire supplier for Formula 1, Pirelli tests products in the most demanding conditions and feeds those learnings back into consumer offerings. The company also produces high-performance motorcycle and bicycle tires.
Pirelli's technical capabilities span tire design and manufacturing, materials science, mechanical engineering, and automotive testing. The organisation emphasises innovation focused on solving practical problems for drivers, underpinned by extensive testing protocols that drive development across all product lines.