Qiddiya Investment Company (QIC) is a Public Investment Fund (PIF) giga project responsible for developing Qiddiya, designated as Saudi Arabia's Capital of Entertainment, Sports and the Arts. The company's mandate is to create destinations and ecosystems centered on the concept of play, spanning a project area of more than 360 square kilometers situated at the heart of the Tuwaiq Mountains, approximately 40 minutes from Riyadh.
The company's portfolio includes several flagship developments. Qiddiya City serves as a comprehensive entertainment ecosystem, which will house Six Flags Qiddiya City. That theme park is set to feature the world's tallest, longest, and fastest rollercoaster. Other components of the broader project include Saudi Entertainment Ventures (SEVEN) and PlayMaker Studios, a facility for filmmakers.
QIC operates across the entertainment, sports, arts, real estate development, and tourism sectors. The company integrates sustainability principles into its projects through ESG frameworks.
