Alpinestars manufactures protective gear and safety systems for professional motorsports, operating from its base in Northern Italy since 1963. Founded by leather craftsman Sante Mazzarolo in Asolo, the company has spent six decades developing racing equipment and protective systems tested at the highest levels of competition across MotoGP, Formula One, Supercross, and motocross.
The company's core technical expertise centres on protective equipment manufacturing, materials craftsmanship, and advanced safety systems. Its Tech-Air® airbag technology represents a significant product innovation: an autonomous, full-body protection system engineered to provide comprehensive rider safety. Alpinestars combines Italian materials expertise with modern engineering, employing designers, engineers, and product specialists who work directly with professional athletes.
With operations spanning the United States, Europe, and Asia, Alpinestars positions itself around a single principle: that safety should never compromise performance. The company's approach reflects its origins in materials mastery and its ongoing commitment to developing protective solutions for those competing at motorsport's highest levels.