DRIVTO is a platform that connects sports car drivers with exclusive automotive events across Europe. It combines event management tools with data-driven audience insights, targeting an industry where approximately 80-90% of marketing budgets are still allocated to traditional paid advertising. The company's core product is the DRIVTO Platform, designed to help event organizers and brands reach relevant audiences more effectively.
A key technology within the platform is the DriverDNA system, which segments drivers into categories - such as Racers, Connoisseurs, Collectors, and Showstoppers - to match them with events that align with their interests. This approach aims to move beyond generic outreach in a fragmented market for automotive experiences.
The company's founding team has roots in the automotive event space, having organized some of the first and largest Cars & Coffee events in Germany. They also bring marketing and business experience from roles at brands including Ferrari, Mercedes-AMG, Aston Martin, Brabus, and Alpine. DRIVTO operates across Europe, with a notable presence in Germany, and focuses on building communities based on shared passion for automotive culture.
