Remark, founded in 2022 and headquartered in Boston, operates a platform that pairs online shoppers with thousands of real human experts - sommeliers, chefs, stylists and the like - augmented by AI technology. The service enables real-time chat during purchasing decisions, aiming to replicate the personalised guidance of an in-store experience. The company's technical work sits at the intersection of AI and human-AI collaboration.
The firm has raised $16 million in Series A funding. Its platform targets industry verticals including luxury fashion, health and wellness, and home furnishings. The team draws talent from companies such as Amazon, Microsoft, and Salesforce.





